Presented in partnership with Boost Mobile, Genius’ 3rd annual IQ/BBQ took place at our Brooklyn HQ on September 7, 2019.

The event was headlined by 21 Savage and featured performances by Doja Cat, Lil Tjay, Ann Marie, Omar Apollo, Yung Baby Tate, and Destiny Rogers. As title sponsor of Genius IQ/BBQ, Boost Mobile was able to engage with their target audience in a high-energy, live-performance setting via custom Boost-branded activations, and integration into the event’s signature “Genius Test” trivia game.

A “Boost Speedway” section and custom trivia questions focused on ‘speed’ and' ‘reliability’ tied back to Boost Mobile’s core campaign messaging. The Genius Test featured a custom “Boosted” bonus question, granting players extra points.