In 2017 The FADER FORT​, one of the most anticipated live music events at SXSW, returned for its 16th consecutive year to celebrate emerging artists and the surrounding culture through music, programming and activations.

Partners Toyota, Jack Daniels, New Balance, The North Face, vitaminwater and Budweiser each received their own unique footprint within the four-day event, which earned over 1B+ media impressions.